A study reported by HealthDay is showing the impact of fast-food television ads geared toward children.
“The more often kids watched TV channels that advertised children’s fast-food meals, the more often their families went to the restaurants running the ads, the new study found.”
The study included children aged 3-7 and their parents. Parents were asked how often they eat fast food, as well as how often children asked to visit fast food restaurants. They were also asked how often their children were exposed to channels advertising fast food, especially ads offering a free toy and kids meal.
“Thirty-seven percent of parents said their families made more frequent visits to the two fast-food chains and 54 percent of kids asked to go to at least one of the restaurants. Of the 29 percent of children who collected toys from the chains, nearly 83 percent asked to go to one or both of the restaurants, the investigators found.”
Factors that increased the effect were multiple TVs in the home, a TV in the child’s bedroom, children watching TV during the day, and time spent watching children’s networks that air the ads.
“For now, our best advice to parents is to switch their child to commercial-free TV programming to help avoid pestering for foods seen in commercials,” researchers said.
Original Article: https://www.nlm.nih.gov/medlineplus/news/fullstory_155448.html